What is it that we do at High Noon Performance Marketing?
Simply put, we sell stuff online. In the beginning (sometime in the last millenium), founder Bill Swartwout, began two local community websites to share what he liked about the community in which he lived and the one in which he vacationed (with a second home in a condo “downy ocean”).
That early endeavor began to grow, and even earn a few dollars, when he included some information about local businesses and actually charged a fee to build small sites for those businesses. The main objective was to earn enough to buy a new computer and digital camera (and maybe a couple of toys). People found useful information on Bill’s sites and began sharing them with other people. Other website owners actually provided links to Bill’s sites so new readers could see what Baltimore and Ocean City looked like online. And…it grew (considerably) from there.
In building and operating a viable web-oriented business, a variety of skills must be learned and put to use. Among them are advertising, selecting products, promoting those products, making referrals to the merchants who actually sell those products and/or fulfill the needs of customers. That skill-set eventually evolved into what “the industry” refers to as Affiliate Marketing or, more recently, Performance Marketing. In our case we may employ Performance Marketing in the avenues of being an affiliate, a merchant, an affiliate manager, an OPM, an advertiser, a publisher, a writer, a photographer, and a consultant.
Federal Trade Commission Disclaimer: In some cases we may write positively about or recommend a place or product. Please be advised that we may earn a commission should you decide to purchase something that we may link to (via an affiliate link) on another (merchant) site. We always endeavor to remain unbiased in the discussion of any product that may be for sale and/or linked to on a merchant site.