Just had to share this quote by Greg Hoffman of Greg Hoffman Consulting, an Affiliate Management (Outsourced Program Management, OPM) firm.
Merchants (especially) should take note:
Affiliate marketing is not a light switch that illuminates sales. It’s a campfire that needs to be continually built into a roaring fire.
Thank you, Greg, for a short, but insightful, comment. If merchants were to keep this tenet in mind when making decisions about their affiliate programs they would likely develop more successful programs. ‘Nuff said. 🙂