Author Archives: Bill

What is the main incentive that appeals to affiliates?

Posted on November 9, 2011 by Bill

“What is the main incentive that appeals to affiliates?” I saw a question similar to this on a recent (affiliate marketing wannabe) forum post. But it was a serious question – albeit posted by an ESL poster. There is an … Continue reading →

Posted in Marketing, Performance Marketing | 2 Comments

Importance of Cookies in Performance Marketing

Posted on October 27, 2011 by Bill

If you are the publisher you need to be aware of the tracking duration offered by the advertisers/merchants with whom you choose to work. We commonly refer to this as Cookie Duration or, simply, Cookies. Some, big brands (mostly?) offer … Continue reading →

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Checks: A Dying Vertical, Very Much Alive

Posted on October 25, 2011 by Bill

This “performance marketing for a niche market” article was originally published in the August, 2011 issue of FeedFront Magazine.   Are you wanting to get involved marketing the lucrative checks vertical but afraid to invest time and resources in a … Continue reading →

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