As if we “needed” one more reason, right?
Today there are many Affiliate Managers (AMs) and Outsourced Program Managers (OPMs) that create a social media page or buy space on a marketing forum – and do nothing more than make promotional posts. They can tell their clients or their boss that they are providing additional (product/service) exposure as a value-add for the cost of their management services (invoices or wages).
But many (far too many) of them are NOT providing value to their clients and some may even be hurting their clients. I recently noticed a thread on a forum where one astute affiliate complained about the preponderance of promotional posts with no other “substance” being provided. It got me to thinking…and my off-the-cuff response is:
Just as many people have become “banner blind” on websites (totally ignoring banners), affiliates browsing forums or F/B pages have become “post blind.” Huh?
In a never-ending quest to keep abreast of new trends in our business I peruse forums and social media as a part of my work-day activities. I have gotten to know the merchants/AMs/OPMs who do nothing more than post promos – and have ZERO ENGAGEMENT in their posts and threads.
As a result of never seeing anything unique I never click on their posts. In fact I am beginning to “judge” the merit of those merchants of firms – because – they don’t even attempt to engage anyone. If they are not performing a value-add service to themselves or their clients why should I think they will be any good for me. As a result I no longer care to work with them.
But that’s just me; and it really makes no difference to those merchants, AMs or OPMs what I think or do. After all, I’m just one small publisher. What can matter, however, is if there are others who realize the ineffectiveness of what those people are doing – or NOT doing. 🙁
So, is it just me?