As easy as water rolling off a duck’s back, right? Oops, “whet” is a synonym for “wet” that has nothing to do with water.
When people learn that I have been involved with Affiliate Marketing for the last 16+ years they think I sell things online. But I don’t do that; it is a common misconception about the Affiliate Marketing, or Performance Marketing, Industry.
I do not sell products on my affiliate marketing sites, instead I send my visitors to a “merchant website” where they can make a purchase. The main goal of what I do is to get the visitor in a “buying” frame of mind.
For a more detailed explanation of what an affiliate marketer does you should read this article recently posted by a long-time colleague…
Thank you, Colin, for sharing your experience in the industry.